🔗 Share this article A Special Release Pokémon Card Aims to Curb the Influence Against Resellers Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. The Pokémon Company and London's Natural History Museum will launch a temporary store stocked with special merchandise. Enthusiasts can look forward to products like plush toys, art prints, and writing supplies that are inspired by the institution's aesthetic. The big draw, however, is a specially made Pikachu card, offered as a free bonus at the pop-up. This shop will operate both on-site at the museum to its web counterpart from January 26 to April 19. Pokécology Behind the Collaboration Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome packed with beautiful artwork depicting creatures in their wild environments. The concept is what an in-world scientist could produce after trainers submit their data, or what Charles Darwin might have created had the famous islands teemed with flying-types rather than birds. Part of the charm lies in the book's serious approach, treating Pokémon as a legitimate scientific study. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology. What Makes This Special Card Different The company regularly to issue special edition promos celebrating big events or brand collaborations. Many of these promotional cards typically highlight the famous mouse Pokémon who serves as the franchise mascot. What distinguishes this latest museum card is its distinctly bigger size. While exact measurements have not been publicly disclosed, availability will certainly be highly restricted, and customers able to get only a single card with each transaction. Limiting Reseller Activity According to a company statement, a portion of the merchandise will also be sold beyond the institution itself. However, a wider release is slated for specific stores within the UK. Importantly, collectors will not be able to purchase the card via the online Pokémon Center. Although reseller interest is inevitable, the setup suggests they're going to have trouble hoarding mass quantities this time around. For those feeling left out, consider an alternative like fossil-themed display coming to the Windy City in the coming months. "Every penny from purchases made in the museum store and its web shop, including these items, go toward the Natural History Museum’s charitable mission. This includes the efforts of hundreds of researchers who are conducting studies and finding solutions to the planetary emergency," it says.